What Is RS4? A Smarter Sales Strategy for Modern Dealers
In today’s B2B world, convenience wins. Amazon and other online giants have trained business buyers to expect fast, easy ordering, seamless automation, and low-effort experiences. Meanwhile, traditional office product and print dealers are stuck with outdated systems that create customer friction. The result? Dealers are losing their share of the wallet to platforms that make it easier to buy.
RS4 was developed to change that.
RS4 is a structured sales strategy designed to help dealers sell more, earn more, and protect their business from online competitors. But it’s not just about sales techniques—it’s a complete business process combining automation, technology, benchmarking, and accountability to create a better experience for the dealer and the customer.
At its heart, RS4 is about restoring dealer competitiveness. It gives dealers the tools to:
Simplify complex procurement environments
Reduce friction for business buyers
Demonstrate clear financial and operational value
Introduce automation that rivals Amazon's capabilities
Establish long-term accountability and performance tracking
It replaces manual, reactive sales efforts with a proactive, technology-backed framework designed for today’s expectations.
Many sales programs focus on scripts, promotions, or pricing. RS4 is different. It walks the dealer and customer through a proven process:
Introduce the Concept – Start a conversation about waste, inefficiency, and uncontrolled spend.
Raise Interest – Use industry benchmarks and savings calculators to show untapped opportunity.
Gather Data – Ask for actual purchasing history to validate the opportunity.
Propose a Plan – Present a 12-month strategy based on projected savings and efficiency gains.
Implement Tech – Deploy automation tools, including mobile procurement and DCA.
Run QBRs – Hold quarterly reviews to track progress, report results, and deepen trust.
Every step is designed to build credibility, prove value, and make it easier for the customer to say "yes."
Dealers can no longer afford to compete solely on price or personal relationships. Customers want data-driven insights, hands-free reordering, environmental accountability, and measurable savings. RS4 is the bridge between traditional dealer strengths and modern buyer expectations.
Without a strategy like RS4, dealers risk being sidelined by digital-first competitors offering a simpler procurement path. RS4 levels the playing field.
RS4 isn’t just about ideas—tools power it:
Savings & Planning Calculator – To model cost reductions and benchmark spend.
Norm Cards – Industry-specific benchmarks that build trust and spark conversation.
Mobile Ordering Platform – Allows buyers to restock cabinets or order supplies instantly.
Data Capture Agent (DCA) – Monitors printer/copier devices and triggers just-in-time reordering.
Quarterly Business Review (QBR) Scorecard – Keeps customers engaged and dealers accountable.
Together, these tools enable a seamless customer experience and a scalable, repeatable sales process for dealers.
Customers benefit from:
Lower costs and fewer shipments
Reduced admin time
Less waste and environmental impact
Higher satisfaction
Dealers benefit from:
Higher margins on each sale
More predictable, recurring revenue
Deeper relationships with decision-makers
Competitive insulation from digital-first rivals
RS4 isn’t just a new way to sell—it’s a better way to run your business.
Coming Up Next: Learn how to use Norm Cards to benchmark customer spend and open the door to high-value conversations.
Related Reading:
Norm Cards: Benchmark Spend & Win More Deals: Norm Cards are a powerful sales tool that benchmarks customer spend against industry norms, helping dealers identify savings opportunities and position themselves as trusted partners.