Office Products dealers have long had the relationships, the trust, and the local presence to serve their business customers well. But in a market rapidly shifting toward managed, subscription-based services, relationships alone are no longer enough. To remain relevant and competitive, dealers must evolve their value proposition—from transactional selling to ongoing service and support.
Extended Service Warranties (ESWs) make that evolution possible.
With no need to build internal service teams or manage logistics, ESWs allow OP dealers to offer professional, scalable repair services across a wide range of business-critical devices. They eliminate a long-standing disadvantage versus Managed Print Dealers and, in many cases, create a new competitive edge. More importantly, they integrate seamlessly with other key initiatives—like DCA software and MSP partnerships—to form a complete service ecosystem.
This is about more than just fixing devices. It’s about:
Together, these outcomes position OP dealers as true technology partners—not just suppliers.
ESWs shift the economic model, turning service from a cost center into a profit center. They unlock upsell and cross-sell opportunities. They provide entry points for deeper relationships and co-managed engagements with MSPs. And they allow OP dealers to scale support capabilities without the burden of additional staff or infrastructure.
In a world where even a single device failure can halt productivity, customers are hungry for simple, dependable solutions. By offering warranties that combine proactive monitoring (via DCA) with reliable repair (via national service networks), dealers can meet those needs head-on.
The bottom line: Extended Service Warranties aren’t just an add-on. They’re a foundational piece of a modern, managed offering that keeps OP dealers in the game—and positions them to win.
The service opportunity is here. The tools are available. And the market is ready.
It’s time for OP dealers to round out their full suite of services—and claim their place in the future of business technology support.
Related Reading:
The Role of Extended Service Warranties: Office product dealers can stay competitive by offering Extended Service Warranties (ESWs), providing scalable, cost-effective support and building long-term customer relationships.