Unlock Growth with a Managed Services Provider Partnership

MSP partnerships help OP dealers secure IT relationships, unlock new revenue, and transition from a transactional to services revenue model.

MSP Partner Strategy - White Paper

Your customers. Their IT expertise. Together, unlock new service opportunities and secure long-term customer value.

MSP Partnerships: A Growth Strategy for OP Dealers

Most OP dealers lack the IT relationships and technical expertise to drive DCA adoption. Partnering with MSPs bridges the gap, unlocking future revenue streams, improving customer retention, and driving service-based business growth.

 

  • Access to IT Decision-Makers: MSPs have direct relationships with IT teams, enabling seamless DCA installations.
  • Stronger Customer Retention: Service-based engagements make switching to a competitor less likely.
  • Expand Beyond Transactions: MSP collaboration lets OP dealers offer managed services without building a tech team.
  • Recurring Revenue Potential: A services-based model increases margins compared to product-only sales.

 

MSP partnerships help OP dealers secure IT relationships, drive service adoption, and create recurring revenue, shifting from product transactions to a long-term, service-based business model.

MSP Partnership Program: A Lower-Cost Lead Source

MSPs struggle with expensive, low-yield lead generation. OP dealers have an untapped source of high-value leads, by working together, both parties create new revenue streams and gain strategic advantages.

 

  • MSPs Pay Less for Better Leads: Instead of paying thousands of dollars for leads, MSPs get steady, higher-quality leads from OP dealers.
  • OP Dealers Earn Commissions: OP dealers get paid by MSPs for lead generation while benefiting from the network intelligence MSPs provide.
  • Competitive Advantage for OP Dealers: With RMM & DCA insights, OP dealers can market to accounts with precision timing.
  • Beyond Big-Box Competition: Data-driven selling gives OP dealers an edge over Amazon, Staples, and big competitors.

 

MSPs pay OP dealers for leads, creating a win-win partnership that helps MSPs lower acquisition costs and OP dealers gain valuable customer insights.

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Shift from Transactions to Technology-Driven Sales

Traditional OP sales are transactional; future growth requires technology-driven solutions. By integrating lead generation, MSP partnerships, and automation, dealers secure customers, reduce churn, and increase lifetime value.

 

  • Future-Proof Your Business: Move beyond transactional sales to sustainable, tech-driven relationships.
  • Competitive Differentiation: Stand out by offering integrated procurement & automation solutions.
  • Customer Stickiness: A frictionless buying experience keeps customers loyal.
  • Higher Revenue Per Account: Technology-driven services generate recurring revenue and increase margins.

 

Modernize your sales strategy with AI, MSP partnerships, and automation, creating higher-value relationships, stronger retention, and sustainable growth.

MSP Partnerships

Growth Strategy for Dealers

 

  • Access to IT buyers
  • Expand beyond transactions
  • Recurring revenue opportunities

MSP Partnership Program

Lower-Cost Lead Generation

 

  • MSPs buy OP dealer leads
  • OP dealers gain network insights
  • Data-driven customer engagement

Shift to Tech-Driven Sales

Future-Proof Dealer Growth

 

  • Eliminate transactional sales
  • Improve retention & margins
  • Build long-term relationships

Turn your customer base into a revenue-generating asset: partner with a Managed Service Provider and start transitioning your business today!